Programs Offered
Areas of Study
Bachelor Degree Programs
Masters Degree Programs
Doctoral Degree Programs
Courses & Curriculum
Register for Program
Home Page
About AIU
Distance Learning
Admissions
Online Courses
Career Center
Online Library
Accreditation
Press Room
Alumni

<<< click here to get back to the MASTER OF BUSINESS ADMINISTRATION (M.B.A.)

MKT 404 Competition and Strategy (3 Credits)

The objective of this course is to help students develop the skills for formulating strategy. The intent of the Corporate Strategy course is to introduce students to the concerns that impact a firm's choice of strategy, scope, and organization. In studying a range of firms across a range of contexts, from global market leaders to start-up companies, the course builds on the analytical tools introduced in nearly all the first-year courses, but particularly Competition and Strategy. To train students in this way of thinking, the course draws heavily on recent advances in economics, notably industrial organization, financial economics, and organizational economics. However, although it incorporates various theoretical perspectives, the course ultimately is designed to focus on the essential issues and problems of corporate strategy as experienced by managers.

The following are acceptable topics for this course:
  • A firm's operative environment and how to sustain competitive advantage.
  • How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities.
  • How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.
  • Developing a mastery of a body of analytical tools and the ability to take an integrative point of view.
  • Using these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.
Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.

Recommended Text(s)
Competition in the 21st Century
Tyson, Kirk W. M., St. Lucie Press Latest Edition
Home | Spanish | Portugese | Chinese | French | Online Courses | Available Courses | View Course Demo | Career Center | Available Positions | Ask Career Coach | The Job Interview | Writing Resume | Accreditation | Areas of Study | Bachelor Degree Programs | Masters Degree Programs | Doctoral Degree Programs | Course and Curriculum | Human Rights | Online Library | Links Exchange | 54 Million Records | Press Room | Representations | Student Publication | Share with Us | Alumni | Graduates | Sponsors | General Information | Mission & Vision | School of Business and Economics | School of Science and Engineering | School of Social and Human Studies | Download Center | Admission Requirements | Tuition | Apply Online | Faculty & Staff | Distance Learning Overview | Student Testimonials | Frequently Asked Questions | Distance Learning Request Information | Register for Program | Admission Application Form

Copyright ® 2005 Atlantic International University . All rights reserved.

Powered and designed by BMR.
Google