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"IF WE COULD FIRST LEARN WHERE WE ARE AND WHERE WE ARE GOING, WE WOULD BE BETTER ABLE TO JUDGE WHAT TO DO AND HOW TO DO IT."

ABRAHAM LINCOLN

Master of Marketing (MS, MBA, MPA)

School of Business and Economics
Atlantic International University


The Master of Marketing (MS, MBA, MPA) program objective is to provide students with the technical and skill sets necessary to become a marketing professional who can solve practical issues of the field of marketing. The Master of Marketing program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Marketing curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)


Core Courses and Topics in Marketing:

Marketing Ethics and Law
Marketing Research
Marketing Strategy
New Product Development and Marketing
International Marketing
Statistics Methods
Data Collection Methods
Qualitative Research
Marketing Management
Brand Management
Media Strategy, Analysis and Planning
Public Relations Strategies
Integrated Marketing Communications

Orientation Courses:

  • Communication & Investigation (Comprehensive Resume)
  • Organization Theory (Portfolio)
  • Experiential Learning (Autobiography)
  • Seminar Administrative Development (Book Summary)
  • Seminar Cultural Development (Practical Experience)
  • Seminar International Development (Publications)


Research Project in Marketing:

Masters Thesis Project
MBM300 Thesis Proposal
MBM302 Master Thesis (7,500 words)
Publication: Each Master of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Contact us to get started

We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.

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