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Master
of Marketing (MS, MBA, MPA)
School of Business and
Economics
Atlantic International University
The Master of Marketing (MS, MBA, MPA) program
objective is to provide students with the
technical and skill sets necessary to become
a marketing professional who can solve practical
issues of the field of marketing. The Master
of Marketing program is offered online via
distance learning. After evaluating both
academic record and life experience, AIU
staff working in conjunction with Faculty
and Academic Advisors will assist students
in setting up a custom-made program, designed
on an individual basis. This flexibility
to meet student needs is seldom found in
other distance learning programs. Our online
program does not require all students to
take the same subjects/courses, use the
same books, or learning materials. Instead,
the online Master of Marketing curriculum
is designed individually by the student
and academic advisor. It specifically addresses
strengths and weaknesses with respect to
market opportunities in the student’s
major and intended field of work. Understanding
that industry and geographic factors should
influence the content of the curriculum
instead of a standardized one-fits-all design
is the hallmark of AIU’s unique approach
to adult education. This philosophy addresses
the dynamic and constantly changing environment
of working professionals by helping adult
students in reaching their professional
and personal goals within the scope of the
degree program.
Important: Below is an example of the topics
or areas you may develop and work on during
your studies. By no means is it a complete
or required list as AIU programs do not
follow a standardized curriculum. It is
meant solely as a reference point and example.
Want to learn more about the curriculum
design at AIU? (Course
and Curriculum)
Core Courses and Topics in
Marketing:
Marketing Ethics and Law
Marketing Research
Marketing Strategy
New Product Development and Marketing
International Marketing
Statistics Methods
Data Collection Methods
Qualitative Research
Marketing Management
Brand Management
Media Strategy, Analysis and Planning
Public Relations Strategies
Integrated Marketing Communications
Orientation Courses:
- Communication & Investigation (Comprehensive
Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Seminar Administrative Development
(Book Summary)
- Seminar Cultural Development (Practical
Experience)
- Seminar International Development (Publications)
Research Project in Marketing:
Masters Thesis Project
MBM300 Thesis Proposal
MBM302 Master Thesis (7,500 words)
Publication: Each Master of Marketing graduate
is encouraged to publish their research
papers either online in the public domain
or through professional journals and periodicals
worldwide.
Contact us to get
started
We understand how busy adults do not have
time to go back to school. Now, it's possible
to earn your degree in the comfort of your
own home and still have time for yourself
and your family. The Admissions office is
here to help you, for additional information
or to see if you qualify for admissions
please contact us. If you are ready to apply
please submit your Online Application and
paste your resume and any additional comments/questions
in the area provided.
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