Doctor
of Marketing (PhD)
School of Social and Human
Studies
Atlantic International University
The Doctor of Marketing (PhD) objective
is to help students prepare for a career
in marketing by providing the right tools
and knowledge. Also by having a PhD the
students can choose to do academic research
or teach in their chosen field. The Marketing
program is designed to advance the professional
development of experienced Marketing graduates
and professionals in the Marketing arena
by extending their knowledge and equipping
them with broad research and process Marketing
skills, enabling them to make a key leadership
contribution to their chosen fields.
AIU’s Doctorate degree in Education
goes one step further by allowing students
to study and research multiple key areas
of computer science to develop a unique
foundation of practical knowledge and computer
science theory.
Your AIU Distance Learning Doctorate program
in Education will be a custom-made program,
designed just for you by you and your advisor.
This flexibility to meet your needs is seldom
found in other distance learning programs.
Our program does not require every student
to study the same subjects and use the same
books and other learning materials as every
other student. Instead our online Doctoral
programs are designed just for you. They
are individually designed to meet your needs
and help you to reach your professional
and personal goals.
Important: Below is an example of the topics
or areas you may develop and work on during
your studies. By no means is it a complete
or required list as AIU programs do not
follow a standardized curriculum. It is
meant solely as a reference point and example.
Want to learn more about the curriculum
design at AIU? (Course
and Curriculum)
Core Courses and Topics in Marketing:
Brand Equity and Customer Equity
Relationship Building in Virtual Communities
Consumer Relationship Management
Web Expertise
Information Processing in Online Environments
Impact of Life Events on Consumer Behavior
Service Guarantees
Sales Management
Marketing Management
Advanced Topics in Retailing
Services Marketing
Organizational Downsizing and Outsourcing
Retail Site Selection
Relationship Quality
Entrepreneurial Marketing and Sales
Marketing Tools Foundations and Applications
Customer Decision Making
Direct Marketing
Marketing on the Internet
Strategic Marketing
International Marketing
Brand Marketing Strategy
Promotion Management and Strategy
Global Marketing Issues and Strategies
Services and Professional Services Marketing
Marketing Strategy
Marketing Theory and Marketing Models
Marketing Construct Analysis
Advanced Marketing Research Techniques
Multichannel Marketing Strategy
International Brand Equity
International Distribution Management
Pioneering Advantage
Corporate Social Responsibility
Customer Satisfaction and Firm Performance
Service Failure and Recovery
Research Project in Marketing:
Doctoral Dissertation Project
MBM900 Doctoral Proposal
MBM902 Doctoral Dissertation (15,000 words)
Publication: Each Doctor of Marketing graduate
is encouraged to publish their research
papers either online in the public domain
or through professional journals and periodicals
worldwide.
Contact us to get
started
We understand how busy adults do not have
time to go back to school. Now, it's possible
to earn your degree in the comfort of your
own home and still have time for yourself
and your family. The Admissions office is
here to help you, for additional information
or to see if you qualify for admissions
please contact us. If you are ready to apply
please submit your Online Application and
paste your resume and any additional comments/questions
in the area provided.
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