"IF WE COULD FIRST LEARN WHERE WE ARE AND WHERE WE ARE GOING, WE WOULD BE BETTER ABLE TO JUDGE WHAT TO DO AND HOW TO DO IT." ABRAHAM LINCOLN

Bachelor of Marketing (BS)

School of Social and Human Studies
Atlantic International University

 
The Bachelor of Marketing (BS) program objective is to help students develop an understanding of consumer behavior and the broader environment within the operations of the organization, as well as developing skills in collecting, analyzing, and using information about customers, competitors, and the environment for managerial decisions. The Bachelor of Marketing (BS) program is offered online via distance learning. After evaluating both academic record and life experience, AIU staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of Marketing (BS) curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of AIU’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU? (Course and Curriculum)

Core Courses and Topics in Marketing:

Financial Accounting
Managerial Accounting
Business Law
Management Theory and Practices
Principles of Finance
Marketing
Advertising
Marketing Behavior
Marketing Research
Integrated Marketing
Internet Marketing
E-Commerce
Public Relations
Persuasive Strategies
Relationship Marketing
Global Marketing
Media and Crisis Communication
Public Relations and Professional Strategy

Orientation Courses:

• Communication & Investigation (Comprehensive Resume)
• Organization Theory (Portfolio)
• Experiential Learning (Autobiography)
• Seminar Administrative Development (Book Summary)
• Seminar Cultural Development (Practical Experience)
• Seminar International Development (Publications)

Research Project in Marketing:

Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Career Center Bachelor of Marketing

Job Description Bachelors in Marketing

Marketing includes all activities that occur from the conception to the delivery of products or services. Students, who major in marketing, may learn about the six functional areas related to the marketing process - brand marketing, advertising, sales promotion, market research, sales, and retailing. In some cases, students might learn about product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. Employers include large business and industrial firms but also smaller companies, private research organizations, and advertising agencies. Retail and wholesale trade, insurance, travel, and real estate are other areas where your training can open up job opportunities.

Skills for Success

• Able to analyze and interpret information
• Creative
• Very good communication skills
• Organizational skills
• Able to work as part of a team
• Able to work independently.

Employment Opportunities for Marketing field

Resources for those with Bachelors in Marketing field

• American Association of Advertising Agencies
• Public Relations Society of America

Contact us to get started

We understand how busy adults do not have time to go back to school. Now, it's possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.