Bachelor
of Advertising (BS)
School of Business and
Economics
Atlantic International University
The Bachelor of Advertising (BS)
program objective is to help students develop
advertising campaigns that effectively communicate
an organizations brand messages. The Bachelor
of Advertising (BS) program is offered online
via distance learning. After evaluating
both academic record and life experience,
AIU staff working in conjunction with Faculty
and Academic Advisors will assist students
in setting up a custom-made program, designed
on an individual basis. This flexibility
to meet student needs is seldom found in
other distance learning programs. Our online
program does not require all students to
take the same subjects/courses, use the
same books, or learning materials. Instead,
the online Bachelor of Advertising (BS)
curriculum is designed individually by the
student and academic advisor. It specifically
addresses strengths and weaknesses with
respect to market opportunities in the student’s
major and intended field of work. Understanding
that industry and geographic factors should
influence the content of the curriculum
instead of a standardized one-fits-all design
is the hallmark of AIU’s unique approach
to adult education. This philosophy addresses
the dynamic and constantly changing environment
of working professionals by helping adult
students in reaching their professional
and personal goals within the scope of the
degree program.
Important: Below is an example of the topics
or areas you may develop and work on during
your studies. By no means is it a complete
or required list as AIU programs do not
follow a standardized curriculum. It is
meant solely as a reference point and example.
Want to learn more about the curriculum
design at AIU? (Course
and Curriculum)
Core Courses and Topics
in Advertising:
Introduction to Mass Media
Principles of Public Relations
Persuasion
Advertising Media Planning
Advertising Creative Strategy and Execution
Theories of Human Communication
Principles of Advertising
Advertising and Social Responsibility
Communication Law
Publication Production
Desktop Publishing
Computer Imaging
Advertising Campaigns
International Advertising
Public Relations
Advertising Research
Orientation Courses:
- Communication & Investigation (Comprehensive
Resume)
- Organization Theory (Portfolio)
- Experiential Learning (Autobiography)
- Seminar Administrative Development
(Book Summary)
- Seminar Cultural Development (Practical
Experience)
- Seminar International Development (Publications)
Research Project in Advertising:
Bachelor Thesis Project
MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Advertising
graduate is encouraged to publish their
research papers either online in the public
domain or through professional journals
and periodicals worldwide.
Contact us to get
started
We understand how busy adults do not have
time to go back to school. Now, it's possible
to earn your degree in the comfort of your
own home and still have time for yourself
and your family. The Admissions office is
here to help you, for additional information
or to see if you qualify for admissions
please contact us. If you are ready to apply
please submit your Online Application and
paste your resume and any additional comments/questions
in the area provided.
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