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<<< click here to get back to the MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
MKT 404 Competition and Strategy (3 Credits)
The objective of this course is to help students develop the skills for formulating strategy. The intent of the Corporate Strategy course is to introduce students to the concerns that impact a firm's choice of strategy, scope, and organization. In studying a range of firms across a range of contexts, from global market leaders to start-up companies, the course builds on the analytical tools introduced in nearly all the first-year courses, but particularly Competition and Strategy. To train students in this way of thinking, the course draws heavily on recent advances in economics, notably industrial organization, financial economics, and organizational economics. However, although it incorporates various theoretical perspectives, the course ultimately is designed to focus on the essential issues and problems of corporate strategy as experienced by managers.
The following are acceptable topics for this course:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities.
- How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.
- Developing a mastery of a body of analytical tools and the ability to take an integrative point of view.
- Using these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.
Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.
Recommended Text(s)
Competition in the 21st Century
Tyson, Kirk W. M., St. Lucie Press Latest Edition
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